MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM OBJECTIVES & AUTHENTIC MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL EXAM HUB

Marketing-Cloud-Advanced-Cross-Channel Exam Objectives & Authentic Marketing-Cloud-Advanced-Cross-Channel Exam Hub

Marketing-Cloud-Advanced-Cross-Channel Exam Objectives & Authentic Marketing-Cloud-Advanced-Cross-Channel Exam Hub

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 2
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 3
  • Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 4
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 5
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 6
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q66-Q71):

NEW QUESTION # 66
What is the recommended maximum number of activities that should be on a single journey canvas?

  • A. 0
  • B. 1
  • C. 2
  • D. 3

Answer: A


NEW QUESTION # 67
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

  • A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
  • B. Contact Data is a set of static values passed into the Journey for each contact.
  • C. Contac data is dynamic data that retrieves the latest value upon decision split execution.
  • D. journey Data is a set of static values passed into the journey for each contact.

Answer: C,D


NEW QUESTION # 68
In beacon message, what does the field limit number of messages for a device' control?

  • A. send only particular number of messages in 24 hours
  • B. send only particular number of messages in 72hrs
  • C. send not more than particular number of messages in a active period.
  • D. send only particular number of messages in a week

Answer: A

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.


NEW QUESTION # 69
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

  • A. City
  • B. Region
  • C. Channel
  • D. Email
  • E. Last Name

Answer: A,B,D


NEW QUESTION # 70
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

  • A. Scenes
  • B. Logos
  • C. Facial Expressions
  • D. Finger prints
  • E. Food

Answer: A,B,E


NEW QUESTION # 71
......

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